All posts for the day May 12th, 2014

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For Immediate Release: 

May 12, 2014 

Richard Petty Driving Experience to Partner with SPARC 

Columbus (OH) Arshot Investment Corporation (“Arshot”) is pleased to welcome the Richard Petty Driving Experience (Richard Petty) as the newest partner in its automotive themed SPARC (Sports Pavilion and Automotive Research Center) near downtown Columbus. Under the terms of the partnership, Richard Petty Driving Experience will establish and operate a full spectrum Driving Experience Academy designed to leverage SPARC’s motorsports and other facilities. As one of the most experienced and recognizable national operators of driving experiences throughout the U.S., Richard Petty Driving Experience joins Michael Waltrip Racing and a growing stable of strategic partners aiming to capitalize on the newly designed facilities and innovative opportunities created by SPARC.

Bill Schottenstein, principal of Arshot, said “Since the beginning of this Project, it has been our intention to foster a synergistic environment for all of SPARC’s constituents by partnering with the best-of-breed partners in every aspect. We definitely accomplished this in bringing Michael Waltrip Racing into SPARC. Now, with the addition of Richard Petty Driving Experience, SPARC will be able to offer the highest quality in name brand driving instruction and recreation – from driver safety courses for newly licensed teenage drivers to advanced racing techniques for automotive enthusiasts. The possibilities are plentiful, and we couldn’t be more thrilled for such a proven and well respected partner in Richard Petty to help bring them to fruition.”

Brian Flynn, CEO of Petty Holdings, LLC, cited SPARC’s visibility and vicinity and accessibility to downtown Columbus and surrounding areas as an opportunity to reach a large and attractive demographic which is not currently being serviced in Ohio. “We view SPARC’s location on I-70 near its intersection with I-71, in the heart of Central Ohio, as an ideal place to showcase the various motorsports and performance driving programs. Being situated in the middle of almost 2.4 million people, this highly visible location with nearly 100 million people driving by the site annually is ideally suited to draw tens of thousands of visitors who are seeking to satisfy their need for speed. We look forward to serving this marketplace for many years with an array of motorsports and performance driving programs.”

About Richard Petty Driving Experience

Owned and operated by Petty Holdings, LLC, Richard Petty Driving Experience is the world-wide leader in NASCAR stock car drive and ride entertainment, with locations at major speedways throughout the U.S., including Las Vegas, Orlando, Daytona, Charlotte and Kansas City. Richard Petty Driving Experience maintains a broad range of product and service offerings, including auto manufacturer drive and ride programs, safe driving programs, mobile marketing events and motorsports-related production services for the television and film industry. Visit or call 1.800.237.3889 for track locations, dates of operation, or to book an experience. On Social Media, Like Richard Petty Driving Experience on Facebook and Follow on Twitter at @DrivePetty.


About Petty Holdings, LLC

Headquartered in Concord, NC, Petty Holdings, LLC owns and operates Richard Petty Driving Experience, Exotic Driving Experience and American Muscle Car Challenge, and markets related branded and licensed ventures including Richard Petty’s Driver Search, Petty Safe Driving and Richard Petty Fantasy Racing Camp. In addition, Petty Holdings, LLC provides motorsports support services to the commercial and film industries, mobile marketing event services and designs and executes performance ride and drive events and transportation and logistics for automobile manufacturers. Petty Holdings, LLC is a portfolio company of BV Investment Partners, a leading middle-market private equity firm specializing in the information and business services, communications, and media sectors.


Located within one mile of Columbus’s Central Business District, SPARC is an automotive themed multi-venue project featuring a paved half-mile race / test track, an automotive research and technical training center, automotive retail space, on-site lodging facilities, conference centers and exhibition spaces, and restaurants. In addition to promoting and facilitating automotive research and development, motorsports events and driver training programs, SPARC supports a diverse array of corporate and community activities including educational programs, exhibitions, concerts, group/corporate functions, motocross, BMX, action sports events and more. For more information, visit

About Michael Waltrip Racing (MWR)

Michael Waltrip Racing, co-owned by two-time Daytona 500 champion Michael Waltrip and Rob Kauffman, fields Toyota Camrys in the NASCAR Sprint Cup Series for No.15 5-hour ENERGY driver Clint Bowyer, No. 55 Aaron’s Dream Machine driver Brian Vickers and the No. 66 Camry driven on a part-time basis by Jeff Burton and Waltrip. In 2007, MWR began fielding fulltime Sprint Cup entries as the flagship team for Toyota Racing Development, USA. MWR owns seven Sprint Cup victories and has placed cars in NASCAR’s Chase for the Sprint Cup two consecutive years. For more information about Michael Waltrip Racing, please visit