For Immediate Release: 

May 19, 2014 

Pegram Motorcycles to Partner with SPARC 

Columbus (OH) Arshot Investment Corporation and Superbike racer Larry Pegram announced today that Pegram will own and operate a motorcycle dealership, performance shop and riding academy at SPARC. Among other brands, Pegram will feature EBR sports bikes.

Bill Schottenstein, principal of Arshot Investment Corporation, the developer of SPARC, said, “We have attracted another “best of breed” participant to the SPARC project. We are extremely excited to add Larry and his operation to the SPARC stable of businesses. The presence of Pegram will further enhance and complement our existing Partners: Michael Waltrip Racing and Richard Petty Driving Experience.”

Pegram has been racing as a professional since 1988, and is currently one of the greatest veteran racers of AMA Superbike. Pegram has professionally raced on Ducati, Suzuki, Honda, BMW, Yamaha and most recently riding an EBR motorcycle for Erik Buell Racing. He has won numerous events and consistently finishes within the top ten.

Pegram started racing at age 4 and eventually became a notorious dirt track racer in his teens. In 1999 Pegram joined the FBF Ducati team and won his first Superbike race. In 2013, Pegram finished 6th in the AMA Superbike season championship.

In addition to providing motorcycle sales, service and performance enhancement, Pegram motorcycles will offer a broad array of rider training courses, including everything from introductory safe motorcycling to intensive race oriented courses.

“I am excited to share my knowledge and expertise with everyone from recreational riders to those aspiring to the professional circuit,” Pegram said. “I have world class mechanics working for me during the race season, and now I can offer them full time employment sharing their knowledge with the motorcycling public. I am excited to be included in SPARC. In fact, when I first heard of the project, I knew I had to be part of it.”

About Petty Holdings, LLC

Headquartered in Concord, NC, Petty Holdings, LLC owns and operates Richard Petty Driving Experience, Exotic Driving Experience and American Muscle Car Challenge, and markets related branded and licensed ventures including Richard Petty’s Driver Search, Petty Safe Driving and Richard Petty Fantasy Racing Camp. In addition, Petty Holdings, LLC provides motorsports support services to the commercial and film industries, mobile marketing event services and designs and executes performance ride and drive events and transportation and logistics for automobile manufacturers. Petty Holdings, LLC is a portfolio company of BV Investment Partners, a leading middle-market private equity firm specializing in the information and business services, communications, and media sectors.


Located within one mile of Columbus’s Central Business District, SPARC is an automotive themed multi-venue project featuring a paved half-mile race / test track, an automotive research and technical training center, automotive retail space, on-site lodging facilities, conference centers and exhibition spaces, and restaurants. In addition to promoting and facilitating automotive research and development, motorsports events and driver training programs, SPARC supports a diverse array of corporate and community activities including educational programs, exhibitions, concerts, group/corporate functions, motocross, BMX, action sports events and more. For more information, visit

About Michael Waltrip Racing (MWR)

Michael Waltrip Racing, co-owned by two-time Daytona 500 champion Michael Waltrip and Rob Kauffman, fields Toyota Camrys in the NASCAR Sprint Cup Series for No.15 5-hour ENERGY driver Clint Bowyer, No. 55 Aaron’s Dream Machine driver Brian Vickers and the No. 66 Camry driven on a part-time basis by Jeff Burton and Waltrip. In 2007, MWR began fielding fulltime Sprint Cup entries as the flagship team for Toyota Racing Development, USA. MWR owns seven Sprint Cup victories and has placed cars in NASCAR’s Chase for the Sprint Cup two consecutive years. For more information about Michael Waltrip Racing, please visit